HOME · CURRICULUM
THE CURRICULUM
Twelve modules, one
strategic arc
The course is sequential — each module sets up the next. Start with where to play, move to how to win, finish with how to execute. Every module opens with a 60-second video explainer, so you always know what you're about to learn. Tap any module to preview it.
HOME · CURRICULUM
THE CURRICULUM
Twelve modules, one strategic arc
The course is sequential — each module sets up the next. Start with where to play, move to how to win, finish with how to execute. Every module opens with a 60-second video explainer, so you always know what you're about to learn. Tap any module to preview it.
BUCKET 1
Where to Play
MODULE 1-3
01 Marketing Organization - FREE
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
The foundational marketing orientation. What marketing is actually for, how a marketing-led organisation thinks, and why orientation beats activity. Free for anyone — start here.
02 Market Research
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
How to see your market clearly — qual and quant, the questions that matter, and how to turn data into a decision instead of a deck.
03 Marketing Strategy - STANDALONE · US $249
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
Strategy is choice. Where to compete, how to allocate, and how to say no. The spine of the whole programme — also available as a standalone module.
01 Marketing Organization - FREE
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
The foundational marketing orientation. What marketing is actually for, how a marketing-led organisation thinks, and why orientation beats activity. Free for anyone — start here.
02 Market Research
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
How to see your market clearly — qual and quant, the questions that matter, and how to turn data into a decision instead of a deck.
03 Marketing Strategy - STANDALONE · US $249
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
Strategy is choice. Where to compete, how to allocate, and how to say no. The spine of the whole programme — also available as a standalone module.
BUCKET 2
How to Win
MODULE 4-8
04 Segmentation & Targeting
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
Who you're really for — and who you're not. Practical segmentation that holds up, and targeting that grows the brand rather than shrinking it.
05 Positioning
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
Owning a meaningful place in the customer's mind. How to build a position that's distinctive, defensible and actually gets executed.
06 Marketing Objectives
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
Turning strategy into targets that mean something. Setting objectives that connect to the business — and that you can be held to.
07 Innovation Strategy - STANDALONE · US $249
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
Why most launches fail upstream, not in-market — and how to innovate with a strategy behind it. Also available as a standalone module.
08 Portfolio Strategy - STANDALONE · US $249
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
A portfolio is a set of roles, not a list of products. How to manage a range for growth and cash. Also available as a standalone module.
04 Segmentation & Targeting
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
Who you're really for — and who you're not. Practical segmentation that holds up, and targeting that grows the brand rather than shrinking it.
05 Positioning
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
Owning a meaningful place in the customer's mind. How to build a position that's distinctive, defensible and actually gets executed.
06 Marketing Objectives
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
Turning strategy into targets that mean something. Setting objectives that connect to the business — and that you can be held to.
07 Innovation Strategy - STANDALONE · US $249
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
Why most launches fail upstream, not in-market — and how to innovate with a strategy behind it. Also available as a standalone module.
08 Portfolio Strategy - STANDALONE · US $249
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
A portfolio is a set of roles, not a list of products. How to manage a range for growth and cash. Also available as a standalone module.
BUCKET 3
How to Execute
MODULE 9-12
09 Product
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
The offer itself — from the core benefit to the metal and glass. Designing product that delivers on the positioning.
10 Pricing - STANDALONE · US $249
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
The fastest lever on profit, and the one most marketers never touch. How to price with intent instead of instinct. Also available as a standalone module.
11 Distribution & Commercial
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
Getting to market and getting paid — channels, availability and the commercial mechanics that make strategy real.
12 Brand & Communication
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
Building mental and physical availability. How brands actually grow, and how to brief communication that compounds over time.
09 Product
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
The offer itself — from the core benefit to the metal and glass. Designing product that delivers on the positioning.
10 Pricing - STANDALONE · US $249
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
The fastest lever on profit, and the one most marketers never touch. How to price with intent instead of instinct. Also available as a standalone module.
11 Distribution & Commercial
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
Getting to market and getting paid — channels, availability and the commercial mechanics that make strategy real.
12 Brand & Communication
Write your awesome label here.
60-second video explainer
What this module covers, before you dive in
Building mental and physical availability. How brands actually grow, and how to brief communication that compounds over time.
A CPD UK Accredited strategic marketing certification by The Outwit Company. Real marketing science, made learnable.
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